@MarketingMax

MarketingMax Media

He and his team publish newsletters, social media content, podcasts, and educational resources daily to his significant social following and newsletter audience of 325,000 daily active tech & ecom readers. Partners can seamlessly get in front of Max's audience by by sponsoring newsletters, collaborating on educational social content, or launching integrated campaigns across multiple channels to reach B2B business decision-makers rather than broad audiences. You can learn more about reaching Max's audience here.

Profitable Paid Ad Campaigns

In early 2026, Max relaunched the ad agency he sold to Private Equity because he saw the desperate need tech & ecom brands have to generate profitable results from their performance ad campaigns.

On the back of countless advertising awards & and tens of millions of dollars in managed spend experience. He and his team are actively helping companies make $4 for every $1 spent on their digital ads.

He personally is offering free ad account audits here

Consulting & Fractional CMO

As a consultant and fractional CMO, @MarketingMax works alongside founders and leadership teams to identify growth opportunities that are often overlooked. His work spans positioning, customer acquisition, pricing, product launches, marketing systems, hiring, newsletter growth, paid advertising, and overall go-to-market strategy. Whether the challenge is generating qualified leads, improving ROAS, or finding entirely new customer segments, the focus is almost always the same: uncover the highest-leverage growth opportunity first. See if you are a fit to hire Max as your Fractional CMO here.

Before starting a marketing career, @MarketingMax worked on Wall Street as an Investment Banker, ultimately changing how he approaches marketing and business.

He has described great marketing as "sitting at the intersection of spreadsheets and storytelling: one side wanting statistically significant A/B tests, measurable attribution, and efficient customer acquisition, and the other wanting empathy, creativity, and messaging that makes people actually care." and that "the best marketing happens when those two worlds meet"

Each successful campaign Max and his team have run follow the same three recurring principles. Pulled from his interviews, see what those are below:

Law One — Outcomes Beat Features

Customers rarely buy products. They buy better versions of themselves. Winning marketing focuses on the future outcome a customer wants rather than the product itself.

Law Two — Frequency Creates Familiarity

People almost never purchase the first time they hear about something. Consistent exposure builds trust. The brands that win are often the brands people remember.

Law Three — Social Proof Reduces Risk

People naturally look to others before making decisions. Testimonials, customer stories, recognizable clients, user numbers, awards, and visible momentum reduce perceived risk more effectively than almost any sales copy.

Rather than listing clients, the following projects represent a few examples of strategies that produced large business outcomes.

• Turned $7,000 of Google Ads spend into $1.2 million in revenue, earning Highest ROI Google Ads Campaign at the Drum Awards.

• Increased one beauty brand's Meta advertising performance from roughly 2X ROAS to more than 6X ROAS without changing the product or increasing advertising spend. The increase came from discovering an overlooked customer segment.

• Reduced cost per commercial real estate loan request by roughly 75% while helping generate more than $14 billion in loan requests.

• Grew a neighborhood gym from ~$400,000 to more than $2 million in annual revenue through a combination of offer positioning, Google Ads, Meta Ads, landing page optimization, and outbound outreach.

• Doubled the revenue of his own advertising agency in under ninety days using his signature Google Ads strategy.

Outside of public facing awards, clients have consistently described @MarketingMax's work using the same themes:

• Ability to simplify complicated marketing problems.

• Creative growth strategies that larger agencies rarely consider.
• Relentless focus on measurable business outcomes rather than vanity metrics.
• Genuine investment in client success beyond the scope of an engagement.

@MarketingMax has said he has always been more interested in the mental models behind those tactics. Several beliefs shape almost everything he builds:

Distribution Creates Truth

Distribution doesn't just scale businesses—it reveals reality. You cannot know whether your product truly fits the market until enough people have actually seen it.

Qualified Leads Beat Cheap Leads

Lower cost per click means very little if those visitors never become customers. @MarketingMax has said he would rather pay twice as much for someone who buys than half as much for someone who never will.

Creative Is Usually The Biggest Lever

Once tracking and targeting reach a reasonable level, creative becomes the variable that most dramatically influences advertising performance. Better ads often outperform better targeting.

Find The Bottleneck, Ignore Everything Else

Most businesses don't have twenty marketing problems. They have one. Solve the biggest bottleneck first, then move to the next.

Customer Psychology Ages Slower Than Algorithms

Platforms change every year. Human decision-making changes very little. Understanding why people buy is a longer-lasting competitive advantage than mastering any advertising platform.

No public figure escapes criticism. Friends, clients, and employees tend to agree on one recurring complaint: Max cares too much.

He has been known to spend weekends rewriting landing pages that technically weren't part of the project, lose sleep over underperforming campaigns that clients had already accepted, and message his team with marketing ideas at inconvenient hours because, in his words, "waiting until Monday might mean we forget."

His defense remains consistent:

“If someone trusts me with growing their business, I take that personally.”