Today’s always-on environment requires marketers to be more than creative, inspiring or trendy. They must “be there” when they need to be there to have meaningful engagements with prospects and customers alike, regardless of the time, place, platform or device. These conversations must be on their terms, not yours. The days of disruptive advertising are over.
Marketing must be guided by customer wants and needs. It needs to include real-time data, analytics, and behavioral insights. It can be partially powered by intelligently automated technology but never in a state of constant implementation, and never so automated that marketers become lazy and audiences become annoyed.
Oh, and marketing must be fast. Very fast.
MarketingMax thrives where most companies, big ad agencies, and one-stop marketing shops falter: at the intersection of marketing, sales, and technology. We work with leaders, teams, and even external agencies to bring the entire organization into alignment and to win and retain customers in today’s very complex digital environment.